What's Hot?

VH1's Michael Hirschorn in Rolling Stone's 2007 Hot Issue: "There's been all this apologizing for TV, people saying that it has to be more like the Web. But one of the overall trends in TV is that complex long-form narratives have been doing well. Look at Heroes and American Idol -- both have a long story arc. For all the hype around YouTube, which is warranted, TV viewing is not only going up, the increase in viewing is accelerating."