Connie Schultz: ... A panel discussion about newspapers' future sparked David's idea on how to save them.
"I heard [Plain Dealer Editor] Susan Goldberg talking about how revenue from online advertising is pathetically low and newspapers can't recoup their investment. As soon as she said it, the wheels started turning. You have all these free riders like Daily Beast and Newser and local television stations aggregating your stories online while diverting readers and advertisers from your site. And they're doing it for a fraction of the cost of the newspapers that generated the original copy.
"And it hit me: All those theories out there on how to prop up newspapers -- why isn't anyone saying this? Why aren't we talking about how this free-riding by aggregators affects the market rate for everyone? "
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