Sean Daly: Let's start with that name, a go-go-booted Space Age shout, a classic souvenir as fun to blurt as it is to make, fondle, sniff.
Go on, say it with me:
Mold-A-Rama!
Feels good, doesn't it?
That's not mere fancy talk, either. Just as those sideshow hyphens puckishly promise, this enduring staple of Vacation Wonderland U.S.A. builds to a big finish, spitting out a do-it-yourself memory that's hot to the touch.
Vacation bliss in 30 seconds.
You might have put the smooth, warm plastic to your lips or dared your brother to take a bite, before tossing it in the back of that hideous brown-yellow Chevy Caprice along with your haul from Shell City.
You either made a Mold-A-Rama toy as a kid — a flamingo, a red skull, a gator from Gatorland — or you bought one for a kid, maybe your kid, the circle of nostalgia going 'round and 'round, your life encased in polyethylene.
Existential bliss in 30 seconds.




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