Plastic Surgeon In Aisle 2

Monica Hesse: "Relax, everyone," says the man in sunglasses to his giggling fans, stethoscope slung about neck. "The doctor is in the house."

Technically, the doctor is in the Sears.

Robert Rey, better known as the Brazilian-born plastic surgeon on E!'s "Dr. 90210," came to the Silver Spring store on Saturday for two reasons.

One: To bring "beautiful boobies and bellies" to the masses with his body-shaping collection of corsets and hip slimmers. He's hit about 30 Sears stores nationwide since Dr. Rey's Shapewear, co-designed with lingerie designer Bruno Schiavi, launched last fall.

Two: To convince all of the women everywhere that they are "gorgeous, baby, gorgeous."

"I got some offers to go to the high-faluting stores" with his line, he says. "But I want to reach my girls, the girls who watch the show."