Libby Copeland in the sunshine: The sand is white, the water is blue-green, and the nation's college students are celebrating the proud rites of spring as they always have, with Keystone Light and wet T-shirt contests. What more could they possibly need?
More. So much more.
Behold, the marketers of spring break have descended, transforming the beach into a corporate wonderland. There's a Geico gaming tent and a Neutrogena spa, and the Trojan booth offers pina-colada-scented oxygen you can inhale through a tube. There's free mouthwash and chewing tobacco, free sunblock and tampons, and after a free massage, you can make a delightful lunch out of Jack Link's beef jerky and 180 energy drink. So very free!
Look: Here are two attractive fellows carrying rakes. They're part of a promotion for the Venus Breeze razor and their purpose is to help young women find comfortable spots in the sand.
"Can we rake the sand for you?" one of them asks.
Oh yes, darling. Yes, you may.
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