Kruse, from Grantland: There is next to no reason the University of Oregon should have a good football team. Eugene is a small city and is not near a major media market, there’s very little local college-caliber talent, and for literally 100 years the Ducks did almost nothing but lose. But the past decade and a half has been different. They’ve been to the Rose Bowl, the Cotton Bowl, the Fiesta Bowl, and last year’s national championship game, and they will start this season Saturday night against Louisiana State in Arlington, Texas, ranked third in the country. How did this happen?
At the top of the list of reasons: their uniforms.
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