Libby Copeland in the sunshine: The sand is white, the water is blue-green, and the nation's college students are celebrating the proud rites of spring as they always have, with Keystone Light and wet T-shirt contests. What more could they possibly need?
More. So much more.
Behold, the marketers of spring break have descended, transforming the beach into a corporate wonderland. There's a Geico gaming tent and a Neutrogena spa, and the Trojan booth offers pina-colada-scented oxygen you can inhale through a tube. There's free mouthwash and chewing tobacco, free sunblock and tampons, and after a free massage, you can make a delightful lunch out of Jack Link's beef jerky and 180 energy drink. So…
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