We Were Right

Interesting findings in this new study by Tim Rosenstiel for the Brookings Institute, who says the path toward sustainable journalism is being undermined by terrible data (thanks, John):

Major enterprise pays – The single biggest change publishers can make is to produce more major enterprise journalism. Major enterprise stories scored 48 percent better than others in a measure of overall engagement. However, just one percent of all content produced is classified as such.

People like long stories – The conventional wisdom that writing for the web needs to be short and fast simply is not true. "Long form" stories, those averaging 1,200 words, drove 23 percent more engagement and lifted other…