Robert Sanchez: Steve Rolln was on the line with his man DC the Brain Supreme. DC had been talking to three strippers—Cinnamon, Chocolate, and Dark-N-Lovely—who'd just gotten back from Miami and had told DC, who was a strip-club DJ, about a chant that had gone viral in the South Florida clubs: "Whoomp! There it is." It was difficult to decipher at first; the refrain was so guttural, so dirty. Was it "whoop" or "whoops" or "woot"? No, no, no. It was whoomp, a bit of ingenious, onomatopoeic strip-club slang to which someone had appended the phrase "there it is." A woman takes it all off, and—Whoomp! There it is. DC was on it. He wanted to take those four words, wrap a beat around them, and…
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