The Product

Stephanie Hayes: Tony Little sits in the green room, focusing on his face in the mirror.

He will have one hour on HSN, the Home Shopping Network, to sell hundreds of units of bison meat — Tony Little's Body by Bison — to regular people, people on fixed incomes who happen to be sitting home at 1 p.m. on a Thursday.

"Body by Bison, Body by Bison, Body by Bison," he says. "Low calorie. Low fat."

His makeup artist smooths his hair with mousse, curl cream and Moroccan Oil for shine, then blows it with a dryer that has an honest-to-goodness Ferrari engine.

"Instead of blowing cold air," he explains, "it's got this button and it goes turbo."

Selling. He's always selling.