Long-form Journalism Online

In the event your boss tells you to keep it short because nobody reads long stuff online, refer him to this:

One last note before the tale of the tape: These monthly memos quite frequently focus on our online-only efforts. But once again, as we've reported in past months, the significant long-form journalism that is a hallmark of The Times also produces many of our top-trafficked pieces on the website.
Christopher Goffard's riveting two-part series recounting the ordeal of a man falsely accused of viciously attacking the mother of his young son took top honors among the most-viewed stories in June 2011. By the way, social media played a big, big role in this. Reddit.com accounted for the…