Branding

The conversation here in the enterprise pod this morning was centered on the St. Pete Times' new branding slogan: One Bay. One Buy.

Which makes complete sense in this two-paper region on Tampa Bay, I guess, and is (way?) better, I guess, than the previous campaign: In The Know. In The Times.

But it still falls short.

I remember the ridiculous branding campaign and jingle developed by a marketing company for the Times Herald-Record a few years ago: Because We All Live Here. (Get in all the the Tiiiiimes Herald-Record/Get in all in the Tiiiiimes Herald-Record/Get it all in the Tiiiiimes Herald-Record/Because we all live here!)

Why can't we do this right? Like this:

This is pretty good, too, from th…