Interviewing

In his new book Eating The Dinosaur, Chuck Klosterman talks with documentary filmmaker Errol Morris about interviewing.

Morris: If people were entirely reasonable, they would avoid all interviews, all the time. But they don't.

Klosterman: And why don't they?

Morris: Because perhaps something interesting will transpire. They think, "Maybe this person will present me in a way that will be interesting. Maybe this person will present me in a way that I would like to be seen."

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My two questions:

1. Is Morris right about reasonable people avoiding all interviews?

2. In what percentage of your stories (if you had to guess) is your main character presented in a way that they would like to be seen?