Gangrey
Vol. I · No. 1Prolonging the Slow Death of NewspapersEst. 2026

The Gateway Drug

target

Monica Hesse: The sordid secret is that everyone, even hipsters, has always shopped at Target. Here is how it used to happen: Once every four months, you rented a Zipcar with some trunk space, and then you zipped out of D.C. and down to Jefferson Davis Highway, land of the big-box stores. Along the way, you talked about how glad you were that you didn't live down there, and how ironic it was for you to be going there at all, as you normally just bartered on Freecycle, and how your dad still tried to be cool by pronouncing it in French, Tar-zhay. You got to the Target, and you bought a microsuede storage bench, a duvet and a doormat, and on the way home you stopped at Outback Steakhouse…

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