Stuever: Even now -- in the era of erectile-dysfunction television commercials, or teenage girls extolling the latest in cardboard-applicator tampons -- we still don't quite know how to advertise something as simple as toilet paper. That whole area remains the great conundrum of Madison Avenue, which is how we wound up with singing toilets that just got super-scrubbed, and the Ty-D-Bol man, and the depiction of any and all bodily fluids as being bright blue. All sorts of anthropomorphic creatures populate the throne room in lieu of frank talk. For a long time, to demonstrate how wonderful toilet paper is, people in commercials rubbed it against their . . . faces.
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