Bottom Lines and Headlines

The New York Times takes a look at SPT's model: DURING the next year or so, The St. Petersburg Times plans to continue pursuing deeply reported, long-term features about such topics as Florida's property insurance crisis, complex tax issues, public education at all levels, and wildlife and endangered species. It will balance this slate of stories against all the other bread-and-butter issues it covers everyday for its readers: politics, business, sports, community affairs, culture and more.
"We're going to invest the time and energy and the resources in these stories because the question we're always asking ourselves is what matters to our audience," said Stephen Buckley, the managing…