So the new circulation numbers are out for six-month period ending Sept. 30, compared to the same period last year.
In the spirit of the New York Tab War, I'd like to shoot one across the Bay:
Nearly 10,000 readers said "No more!" to the St. Petersburg Times as the paper reported a tumble in Sunday circulation of almost 2.4 percent, from 395,117 to 385,794 copies, even though it sells the edition for a measly 50 cents. The struggling paper's daily circulation was down nearly 3.4 percent, from 311,675 to 301,183 newspapers. (In a positive note, the Times' Hernando county edition circulation jumped nearly 200 percent, from 11 copies to 20.)
Meanwhile, though papers nationwide tumbled by an average of 2.6 percent, the numbers at The Tampa Tribune were down just slightly for Sunday by an almost unnoticeable 0.5 percent, from 293,090 to 291,749 papers. Daily circulation also floated down like a feather 0.8 percent, from 214,270 to 212,608.
Tribune management attributed the drop to the deaths of about 2,000 homeless men to bird flu.
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